The team behind Mioscoupon
Michael & the team behind Mioscoupon
Built from experience. Made for online shops and agencies.
Hi, I’m Michael, founder of Mioscoupon. Technology has been with me since I was young—from the first programs I typed myself to digital platforms for real business models. With Mioscoupon we’ve built a solution that helps online shops and agencies make coupons, deals and campaigns visible—affordable, plannable, and without unnecessary barriers.
CEO, Mioscoupon
Many great products don’t get the visibility they deserve—often because traditional marketing and affiliate structures are too expensive or too complex. That’s exactly why Mioscoupon exists: a fair solution for shops, brands and agencies.
Over 30 years of code & SEO
My path—and later our team’s—started long before the AI age: code typed in from magazines, pixel games up and running, technology as a passion, not a job title. The web brought our own projects; we focused on affiliate marketing early. It was clear fast: even the best solution is useless without visibility. So we went deep on SEO—back when “reach” still meant researching and writing post after post by hand.
Entering coupon marketing
Because coupons deliver real, measurable value for advertisers, publishers and end customers, we went all-in on that space from 2013. Our first own portal was sparwat.de—it grew fast. With a team of ten we measured ourselves against the market every day. That was followed by more high-reach platforms like geizfuchs.com, halber-preis24.de and gutschein-monster.de—the same line I build on with Mioscoupon today: measurable reach, not empty promises.
when percentage fees demand too much
As publishers we saw in practice how hard that hits many merchants: some products simply aren’t margin-strong enough to carry network fees and percentage affiliate takes long term. Smaller shops and startups could rarely make their campaigns visible in an affordable way—networks, agencies, technical barriers. We wanted to change that.
The Mioscoupon network
That’s how Mioscoupon grew: we pooled our experience and platforms into a coupon network—across countries, sorted by niche (from fitness and beauty to home & garden to adult). Today any online shop can push offers into our networks in self-service: no network rev-share, no agency lock-in, with clear, fixed, calculable costs. That keeps more margin in your business—that’s what sensible coupon distribution looks like to me.
Our values
Real expertise
We know both sides: over ten years’ experience as publishers and a clear understanding of what shop operators need.
Focus on visibility
Your coupons benefit from our long-standing SEO work and reach across many niches.
Maximum simplicity
One upload is enough. We distribute your campaigns to the right audiences—no technical background required.