Can Tradedoubler track app conversions as well?

Yes. Tradedoubler offers mobile and app tracking solutions, typically via server-side tracking and integration with mobile measurement partners. The exact options should be aligned with the Tradedoubler team.

How does Tradedoubler relate to Mioscoupon self-service?

Both channels are independent. Tradedoubler bills performance-based with publisher commissions, Mioscoupon self-service uses fixed placement fees in the DACH portal network – they complement each other but do not replace each other.

Affiliate network

Tradedoubler – European affiliate network with a long history

Tradedoubler is one of the oldest European affiliate networks and a publicly listed company from Stockholm. This page positions Tradedoubler objectively – including the comparison with self-service coupons.

Headquarters

Stockholm, Sweden

Founded

1999

Parent company

Independent

Geographic focus

Europe

Official website:www.tradedoubler.com

About the network

What is Tradedoubler?

Tradedoubler was founded in Sweden in 1999 and is now headquartered in Stockholm and listed on Nasdaq Stockholm. Tradedoubler was one of the first European affiliate networks and operates in several EU markets. Beyond the classic affiliate program, Tradedoubler offers its own products for mobile performance, app tracking and performance display.

Strengths & typical use cases

Tradedoubler positions itself as a European performance network with a strong multi-country footprint.

Large European footprint with localised programs

Own container/master tag and server-side tracking

Specialised mobile and app tracking solutions (MMP integration)

Experience with large European brands and multi-country setups

Performance display and affiliate combinable from a single source

Tracking & technology

Tradedoubler uses its own container tag (often referred to internally as the "TD Tag") and supports server-to-server tracking as well as integrations with mobile measurement partners for app conversions. Concrete implementation options, cookieless paths and validation rules should be aligned with the Tradedoubler team and the current documentation.

Commission & coupon setup

Commission & coupon setup at Tradedoubler

Tradedoubler supports complex commission models, multi-country programs and steering of voucher/loyalty publishers.

External costs

Network fees, override margins and publisher commissions are billed directly via the network and the publishers – they are not part of the Mioscoupon setup service.

Percentage-based, fixed and category-based commission models
Multi-country programs with country-specific conditions
Coupon restrictions and program rules per publisher group
Reporting in the dashboard, via API and data export

Typical verticals

Retail & e-commerce (international/EU)Travel & hospitalityTelco & energyFashion & lifestyleMobile-first brands & apps

Combine with Mioscoupon

Combining Tradedoubler & Mioscoupon

Tradedoubler is suited to European performance setups. Mioscoupon adds self-service placements in the portal network in the DACH market – without performance commission and at fixed cost. For a Tradedoubler setup, Mioscoupon can optionally guide the selection and onboarding phase.

Quick check

Tradedoubler at a glance

The following assessment is for orientation only. It highlights where Tradedoubler is typically strong and which points should be validated individually depending on target market, shop size and technical setup.

Tradedoubler quick check by criterion
Criterion	Assessment	Brief note
DACH focus	Medium	European roots with DACH relevance; not a DACH-only network.
International reach	Strong	Usable across Europe and internationally.
Entry for smaller shops	Medium	Pragmatic entry in some verticals; requirements are case-by-case.
Fit for larger brands	Strong	Often used by larger brands and European-oriented programmes.
Coupon / promotion focus	Strong	Classic affiliate promotions and coupons map well here.
Technical complexity	Medium	Technical effort depends on shop and measurement setup.
Combining with Mioscoupon	Strong	Worth combining for multi-channel coupon strategies.

DACH focusMedium
Brief note
European roots with DACH relevance; not a DACH-only network.
International reachStrong
Brief note
Usable across Europe and internationally.
Entry for smaller shopsMedium
Brief note
Pragmatic entry in some verticals; requirements are case-by-case.
Fit for larger brandsStrong
Brief note
Often used by larger brands and European-oriented programmes.
Coupon / promotion focusStrong
Brief note
Classic affiliate promotions and coupons map well here.
Technical complexityMedium
Brief note
Technical effort depends on shop and measurement setup.
Combining with MioscouponStrong
Brief note
Worth combining for multi-channel coupon strategies.

This assessment is a first orientation only. You’ll find the full comparison of all eight affiliate networks in the comparison overview.

Frequently asked questions about Tradedoubler

Tradedoubler historically often works with larger brands and European multi-country setups. Smaller programs are possible too, but Tradedoubler tends to be most attractive when several European markets are addressed simultaneously.

Comparable networks in the Mioscoupon setup context – complementary, not replacements.

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